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CORPORATION

Unilever’s New Strategy After Selling Blue Band

Unilever will release its margarine business assets to Sigma Bidco BV and focus on developing other brands in home and personal care and food and refreshment.

Unilever

| Piotr Trojanowski | 123rf.com

Unilever is no longer a company that purchases and collects many consumer goods brands. This is reflected in PT Unilever Indonesia Tbk’s plan to sell its margarine business assets (spreads) to Sigma Bidco BV and its affiliates in Indonesia. The corporate action is part of Unilever’s strategy to focus on developing other brands in the home and personal care (HPC) and food and refreshment (F&R) business segments.

Based on the company’s disclosure of information, the release of margarine business assets either tangible or not is worth 164 million euros (Rp 2.65 trillion). This transaction is related to Unilever’s parent company’s deal to sell its margarine business to Sigma Bidco worth 6.82 billion euros.

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